SEO

See which of your pages Google will struggle with, fix them in place, and set the wording your whole site falls back on.

Where to find it: Admin → SEO (/admin/seo). The link only appears in your admin sidebar if your admin account can see Pages.

Two tabs:

• Page health — every page a search engine can reach, with what is wrong with each one.
• Site defaults — your homepage wording, the character between a page title and your site name, and whether finished competitions stay in Google.

Check your page health

The three cards across the top are the summary:

• Health score — the share of your pages with nothing wrong at all. It turns green above 90%, amber above 60%, red below.
• Pages Google can see — your live competitions, your own pages, and the built-in ones like Winners and Terms.
• Need attention — how many have at least one problem.

Under them, a row of filter chips narrows the table:

Chip	Shows
All issues	Every page with something wrong
Missing description	Pages with no description, or one that's too short to be useful
Title length	Titles Google will cut off, or ones so short they waste the space
Duplicates	Pages sharing a title with another page
Healthy	Pages with nothing wrong

Each row shows the page's title and address, what kind of page it is, and coloured chips for what needs doing. Hover a chip to see what it means.

• Red means the page has no description at all. Google will scrape some text off the page and use that, and it is rarely the sentence you would have chosen.
• Amber is a judgement call — a title that runs long, a duplicate, a page you have hidden from search on purpose.
• Green "Healthy" means there is nothing to do.

If your site has grown very large, an amber note appears above the table saying the score covers only the most recent pages. Everything listed is still accurate.

Fix a page

1. Click any row on Page health.
2. A panel slides in from the right, opening with a white card showing exactly how the page will look in a Google result.
3. Edit the Meta title and Meta description. The preview updates as you type.
4. Click Save.

The row updates the next time the page loads, so a page you have just fixed drops off the issues list.

Both fields are optional. Leave one blank and the greyed-out placeholder text is what your visitors get — for a competition, its title and summary. Fill one in and it replaces that.

Your meta title replaces the whole title, site name included. If you type "Win a Golf R" it will say exactly that in Google, not "Win a Golf R ‹ Your Site". That is why the counter aims at 30–60 characters — that is the whole thing.

This changed with this release. If you set a Meta Title on any of your content pages before today, your site name used to be added after it and now is not. So a page whose meta title reads "FAQ" now shows just "FAQ" in Google. Open Page health, look for short titles, and add your site name yourself where you want it.

Under each box is a coloured bar and a character count:

• Green — a good length. Aim for 30–60 characters for a title, 70–160 for a description.
• Amber — saveable, but Google will probably cut it off, or there is room to say more.
• Red — past the limit; shorten it before saving.

Let the AI write your description

Click Write it for me above the description box. It reads the page's existing wording and writes a description of about 160 characters. Read it before you save — it is a first draft, not a final answer.

If your site has no AI key set up you will get a message saying so instead.

Hide a page from Google

The Hide from search engines switch at the bottom of the panel keeps that one page out of search results. Anyone with the link can still open it and still enter. Use it for a page you have made for a specific audience — an email-only competition, say — rather than as a way of taking a page down.

Built-in pages

Rows marked Built in — Winners, Terms, Privacy and so on — cannot be edited here. Their wording is part of the platform. Clicking one takes you to Site defaults, which is the only thing about them you can change.

Set your site defaults

Your homepage in search

Two boxes with the same counters and the same live Google preview as the panel above. Leave them blank and your homepage uses your site name and tagline.

Unlike other pages, your homepage never has the site name added — whatever you type is the whole title.

Page titles

Pages with no title of their own get your site name added after a separator. Pick which character:

‹ | - – — ·

An example under the picker shows the result. ‹ is the default; changing it changes every page on your site that has no title of its own, so it is worth a look at Page health afterwards.

Finished competitions

Hide ended competitions from Google keeps a competition out of search results once it has been finished for 90 days. It is off unless you turn it on.

Turn it on if your Google results are filling up with competitions nobody can enter. Leave it off if you want the history to stay searchable. Either way, the pages still work for anyone with the link, and your Winners pages are unaffected. The 90 days is fixed.

Sitemap

A read-only card showing how many pages your site is handing to search engines, with a link to view the sitemap itself. It updates itself — there is nothing to set up.

The number here is smaller than the one on Page health, and that is correct. The sitemap lists your live competitions and the built-in pages. Finished competitions and your own content pages are still findable on Google — which is why Page health checks them — but they are not listed in the sitemap.

Set SEO on a competition as you edit it

You don't have to come to this page. Open any competition, and at the bottom of the Details tab there is a Search engines section with the same two boxes, the same counters, the same Google preview, and the same Hide from search engines switch. Whichever way you set them, you get the same result.

What this page will not do

• It does not check what Google actually thinks of your site. Nothing here talks to Search Console, and no ranking or keyword data is involved.
• It does not crawl your pages. Everything it reports comes from what you have typed into the platform.
• It does not change your addresses or set up redirects.

Common problems

Every competition says "Title too short". Your competition titles are short and so is your site name — added together they still come under 30 characters. Either give the competitions fuller titles, or write a meta title for the ones that matter.

Two competitions show as duplicates. You have run the same competition twice, or duplicated one. Give one of them a meta title that distinguishes it, for example by adding the month.

The Points Store shows "Hidden from Google". That page asks not to be indexed. That is how the platform ships it and there is nothing to fix.

I saved a meta title and the site name disappeared from my browser tab. That is correct — a meta title is the whole title. Add your site name yourself if you want it there. The same applies to meta titles you set before this release: they used to get your site name added, and now they do not.