Analytics & Reports

View comprehensive insights into platform performance and revenue analytics.

Route

/admin/analytics

Overview

The Analytics page provides detailed revenue and sales analytics across multiple time periods, helping you understand platform performance and trends.

Time Period Views

View analytics for:

• Today - Current day performance
• This Week - Last 7 days
• This Month - Current month
• All Time - Total platform statistics

Key Metrics

Revenue Statistics

For each time period:

• Total Revenue - Sum of all completed orders
• Change % - Percentage change from previous period
• Trend Indicator - Up/down arrow with color coding
• Revenue Chart - Visual representation of trends

Order Statistics

• Total Orders - Number of orders placed
• Change % - Comparison to previous period
• Order Chart - Order volume over time
• Average Order Value - Revenue per order

Competition Statistics

• Active Competitions - Currently running
• Competitions Ended - Closed in period
• Total Entries - Tickets sold
• Entry Rate - Entries per competition

Revenue Analytics

Daily Revenue

• Today's revenue total
• Comparison to yesterday
• Day-over-day growth percentage
• Hourly breakdown
• Peak revenue times

Weekly Revenue

• This week's total
• Comparison to last week
• Week-over-week growth
• Daily breakdown
• Best performing day

Monthly Revenue

• Current month total
• Comparison to last month
• Month-over-month growth
• Weekly breakdown
• Revenue projections

All-Time Revenue

• Total platform revenue
• Growth rate
• Monthly trends
• Year-over-year comparison
• Milestone tracking

Order Analytics

Order Volume

Track order counts across periods:

• Total orders
• Completed orders
• Failed orders
• Refunded orders
• Average orders per day

Order Value Analysis

• Average order value
• Median order value
• Highest order
• Lowest order
• Value distribution

Competition Performance

Competition Analytics

For each competition:

• Total tickets sold
• Revenue generated
• Entry distribution
• Time-based sales trends
• Completion rate
• Days to sell out
• Prize ROI

Top Performing Competitions

Identify your best competitions:

• Highest revenue
• Fastest sellout
• Most entries
• Best engagement
• Repeat entry rate

Competition Completion Rates

Track how competitions perform:

• Fully sold out
• Partially sold
• Did not meet minimum
• Average sell-through rate

Sales Trends

Time-Based Analysis

Understand when sales happen:

• Hourly patterns
• Daily patterns
• Day of week analysis
• Monthly seasonality
• Holiday impacts

Growth Metrics

• Revenue growth rate
• Order growth rate
• User growth rate
• Average growth trends
• Projected growth

Charts & Visualizations

Revenue Charts

• Line charts for trends
• Bar charts for comparisons
• Area charts for cumulative totals
• Interactive tooltips
• Zoom and filter capabilities

Performance Indicators

• Color-coded metrics (green/red)
• Trend arrows (up/down)
• Percentage changes
• Comparison periods
• Target achievement

Exporting Data

Export Options

Export analytics in multiple formats:

• CSV - Raw data for spreadsheets
• PDF - Formatted reports
• Excel - Advanced analysis
• JSON - Developer/API use

Report Types

• Revenue summary report
• Order detail report
• Competition performance report
• Custom date range report
• Trend analysis report

Advanced Analytics

For more detailed analytics, see:

• AI Insights - AI-powered predictive analytics
• Website Analytics - Umami visitor analytics

Comparison Tools

Period Comparisons

Compare performance across periods:

• Today vs Yesterday
• This Week vs Last Week
• This Month vs Last Month
• This Year vs Last Year
• Custom period comparisons

Benchmark Tracking

Track against benchmarks:

• Revenue targets
• Order volume goals
• Growth objectives
• Historical averages

Key Performance Indicators

Platform Health

Monitor overall platform health:

• Revenue per user
• Conversion rate
• Repeat purchase rate
• Customer lifetime value
• Churn rate

Competition Metrics

• Average entries per competition
• Average revenue per competition
• Competition completion rate
• Time to sell out
• Entry distribution fairness

Tips

Using Analytics Effectively

• Check daily for unusual patterns
• Compare against previous periods
• Set revenue and order goals
• Track KPIs regularly
• Export data for deeper analysis
• Use trends to forecast
• Identify peak sales times
• Optimize competition timing

Data-Driven Decisions

Use analytics to:

• Optimize ticket pricing
• Improve competition timing
• Adjust marketing spend
• Forecast revenue
• Identify growth opportunities
• Detect issues early
• Plan inventory
• Set realistic targets

Regular Monitoring

• Review today's metrics daily
• Analyze weekly trends on Mondays
• Monthly deep-dive reviews
• Quarterly strategic planning
• Annual performance reviews

Filters & Segmentation

Filtering Options

Filter analytics by:

• Date range
• Competition status
• Competition type
• Revenue range
• Order status

Segmentation

Segment data by:

• Competition category
• Prize value
• Ticket price range
• Customer segment
• Marketing source

Real-Time vs Historical

Real-Time Metrics

Updated continuously:

• Current day revenue
• Active orders
• Live competition sales
• Current user activity

Historical Data

Analyze past performance:

• Completed competitions
• Historical trends
• Year-over-year growth
• Seasonal patterns

Notes

• All revenue figures include completed orders only
• Failed and refunded orders are tracked separately
• Time zones are in platform default (UTC)
• Percentage changes are calculated from previous equivalent period
• Charts update automatically as new data arrives