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Orders & Tickets ​

Track and manage all customer orders and ticket entries.

Orders Management

Route ​

/admin/orders

Overview ​

The Orders page provides a centralized view of all customer transactions, ticket purchases, and instant win claims.

Page Tabs ​

The orders page has two main tabs:

  • Orders - View and manage all customer orders
  • Refunds - Monitor and manage refund requests (see Refunds Dashboard below)

Dashboard Statistics ​

Order Statistics

  • Total Orders - All-time order count
  • Total Revenue - All-time revenue
  • Completed Orders - Successfully processed
  • Last 24 Hours - Recent activity

Orders Table ​

Orders Table

Order Information ​

Each order displays:

  • Order ID - Unique identifier
  • Customer - Name and email
  • Amount - Order total
  • Status - Payment status
  • Date - Order timestamp
  • Instant Wins - Number of instant prizes won
  • Actions - View details, refund, etc.

Payment Status ​

Orders can have these statuses:

  • Pending - Payment initiated but not confirmed
  • Processing - Payment being processed
  • Completed - Payment successful
  • Failed - Payment failed
  • Refunded - Order refunded to customer
  • Cancelled - Order cancelled

Order Filters

Filter Options ​

  • Payment Status - Filter by status
  • Date Range - Filter by date
  • Competition - Filter by specific competition
  • Customer - Search by email or name
  • Amount Range - Filter by order value

Search orders by:

  • Order ID
  • Customer email
  • Customer name
  • Transaction ID

Order Details ​

Order Details

Click an order to view full details:

Customer Information ​

  • Name and email
  • Phone number
  • Billing address
  • Order history

Order Items ​

  • Competition name
  • Ticket numbers
  • Quantity
  • Unit price
  • Total price

Payment Information ​

  • Payment method
  • Transaction ID
  • Payment provider
  • Payment date/time
  • Payment status
  • Order Source - Marketing attribution (see Marketing Attribution below)

Order Timeline ​

View complete order lifecycle with timestamps:

  • Order Created - When order was initiated
  • Payment Initiated - When payment process started
  • Payment Completed - When payment was confirmed
  • Tickets Issued - When tickets were generated
  • Instant Wins Claimed - When prizes were revealed (if applicable)

Ticket Entries ​

  • All purchased ticket numbers
  • Entry status
  • Competition details
  • Draw date (if applicable)

Instant Wins ​

If order includes instant wins:

  • Prize name
  • Prize value
  • Claim status
  • Fulfillment status

Actions ​

Refund Order ​

  1. Click order to view details
  2. Click "Refund" button
  3. Confirm refund amount
  4. Enter refund reason
  5. Process refund
  6. Customer notified automatically

Note: Refunding releases ticket numbers back to available pool.

View Customer Profile ​

  1. Click customer name in order
  2. View customer details:
    • All orders
    • Total spent
    • Competition entries
    • Wins
    • Account status

Resend Confirmation ​

  1. Click order details
  2. Click "Resend Confirmation"
  3. Email sent to customer

Export Order Data ​

  1. Apply desired filters
  2. Click "Export"
  3. Choose format (CSV, Excel, PDF)
  4. Download file

Ticket Management ​

View all tickets across all orders:

  • Ticket number
  • Competition
  • Purchase date
  • Customer
  • Status
  • Entry validity

Ticket Status ​

  • Available - Not yet purchased
  • Reserved - In customer cart
  • Purchased - Paid and confirmed
  • Refunded - Ticket refunded
  • Cancelled - Order cancelled

Payment Methods ​

Track orders by payment method:

  • Card - Credit/debit card
  • PayPal - PayPal account
  • Apple Pay - Apple Pay
  • Google Pay - Google Pay

View statistics per payment method:

  • Total orders
  • Total revenue
  • Average order value
  • Success rate

Instant Win Orders ​

Instant Win Orders

View orders containing instant wins:

  • Filter to show only instant win orders
  • See prize details
  • Track fulfillment status
  • Export instant win list

Revenue Analytics ​

Daily Revenue ​

  • Today's revenue
  • Yesterday comparison
  • Trend indicator
  • Revenue chart

Monthly Revenue ​

  • Current month total
  • Month-over-month growth
  • Daily breakdown
  • Peak days

Revenue by Competition ​

See which competitions generate most revenue:

  • Competition name
  • Total revenue
  • Number of orders
  • Average order value

Failed Orders ​

Failed Orders

Monitor and troubleshoot failed payments:

Failed Order Information ​

  • Failure reason
  • Payment provider error
  • Customer details
  • Retry attempts

Actions for Failed Orders ​

  • Contact customer
  • Retry payment
  • Cancel order
  • Mark as resolved

Refunds Dashboard ​

Refunds Dashboard

The Refunds tab provides a dedicated view for monitoring and managing all refund requests.

Accessing the Refunds Dashboard ​

  1. Navigate to /admin/orders
  2. Click the "Refunds" tab
  3. View pending refund count badge on the tab

Refunds Table ​

Each refund displays:

  • Refund ID - Unique refund identifier
  • Order - Link to original order
  • Customer - Customer name and email
  • Amount - Refund amount with breakdown
  • Status - Current refund status
  • Created - When refund was requested
  • Duration - Time since creation (for pending refunds)

Refund Status ​

Refunds can have these statuses:

  • Pending - Refund requested, awaiting processing
  • Approved - Refund approved, processing payment return
  • Completed - Refund fully processed and returned to customer
  • Failed - Refund processing failed

Status Filtering ​

Filter refunds by status:

  1. Use the status dropdown filter
  2. Select desired status (Pending, Approved, Completed, Failed)
  3. View filtered results

Pending Refund Alerts ​

The dashboard highlights refunds that may need attention:

  • Pending badge - Shows count of pending refunds on tab
  • Duration warning - Refunds pending for more than 10 minutes are highlighted
  • Use these indicators to prioritize refund processing

Refund Breakdown ​

Each refund shows payment method breakdown:

  • Card Amount - Amount to be returned to card
  • Wallet Amount - Amount to be credited to user wallet

This breakdown helps understand how the original payment was split.

Actions ​

From the refunds dashboard:

  • View Order - Quick link to original order details
  • Update Status - Change refund status as processing progresses

Refund Management ​

Refunds

Track all refunds:

  • Refund date
  • Original order
  • Amount refunded
  • Reason
  • Processed by
  • Customer notification status

Refund Reports ​

Export refund data for:

  • Accounting
  • Customer service
  • Compliance
  • Analysis

Marketing Attribution ​

Track where your orders come from to measure marketing campaign effectiveness:

Order Source Tracking ​

Each order automatically captures:

  • Source - Where the customer came from (e.g., email, social, direct)
  • Medium - Marketing medium (e.g., email, cpc, organic)
  • Campaign - Campaign name (if from a tracked campaign)
  • Referrer - Full referrer URL

How It Works ​

When customers click links from your marketing campaigns, tracking parameters are captured:

https://yoursite.com/competitions/123?utm_source=newsletter&utm_medium=email&utm_campaign=summer2024

This information is:

  1. Stored when customer visits the site
  2. Associated with their basket
  3. Saved to the order when they complete checkout

UTM Parameters ​

Use these standard UTM parameters in your marketing links:

  • utm_source - Traffic source (e.g., facebook, google, newsletter)
  • utm_medium - Marketing medium (e.g., social, email, cpc)
  • utm_campaign - Campaign name (e.g., spring_sale, black_friday)
  • utm_content - Ad content/variation (optional)
  • utm_term - Keyword term (optional for paid search)

Viewing Attribution Data ​

In Order Details:

  • View source information for each order
  • See which campaign generated the sale

In Analytics:

  • Filter orders by source
  • Group revenue by campaign
  • Compare conversion rates by channel

Email Campaign:

/competitions/123?utm_source=newsletter&utm_medium=email&utm_campaign=weekly_deals

Facebook Ad:

/competitions/123?utm_source=facebook&utm_medium=social&utm_campaign=summer_promo

Google Ads:

/competitions/123?utm_source=google&utm_medium=cpc&utm_campaign=brand_keywords

Use Cases ​

  • Measure ROI - Track which channels drive most revenue
  • Optimize Spend - Focus budget on high-performing channels
  • A/B Testing - Compare different campaign variations
  • Campaign Performance - Measure success of specific campaigns

Best Practices ​

  • Always use consistent naming for sources and campaigns
  • Create a tracking spreadsheet to document your UTM strategy
  • Use URL builders to ensure correct formatting
  • Test links before deploying campaigns
  • Review attribution data regularly to inform marketing decisions

Tips ​

  • Monitor failed orders daily
  • Process refunds promptly
  • Keep customers informed
  • Export data regularly for accounting
  • Track instant win fulfillment
  • Review payment method performance
  • Set up automated notifications
  • Monitor suspicious orders
  • Use UTM parameters in all marketing campaigns
  • Review order source data to optimize marketing spend