Appearance
Overview
Welcome to the operator guide for your competition site. Everything you can do in your admin area is documented here — this page routes you straight to the task you're trying to get done.
New to the platform? Start with Getting Started — it walks you through setting up your site and launching your first competition.
Common tasks
Jump straight to step-by-step instructions for the things operators do most.
Run your competitions
| I want to… | Page |
|---|---|
| Create a competition | Competition Management |
| Publish a draft competition | Competition Management |
| Add instant win prizes | Competition Management |
| End, extend or cancel a competition | Competition Management |
| Draw a winner | Winner Draws |
| Prove a draw was fair | Winner Draws |
| Update a winner's fulfilment | Winners |
| Offer a winner cash or credit instead of the prize | Winners |
| Choose how customer names appear publicly | Site Settings |
Handle orders and money
| I want to… | Page |
|---|---|
| Find an order | Orders & Tickets |
| Refund an order | Orders & Tickets |
| Give a customer free entries | Competition Management |
| Approve a withdrawal request | Wallets & Withdrawals |
| Grant site credit to a customer | Wallets & Withdrawals |
| Create a promo code | Promo Codes |
| Push one competition harder in the basket | Basket Upsell |
| Get figures for your accountant | Reports |
| See what a competition has sold | Reports |
| See how many customers signed up and converted | Reports |
Look after your customers
| I want to… | Page |
|---|---|
| Find a customer's account | User Management |
| Reset a customer's password | User Management |
| Lock or unlock an account | User Management |
| Invite a new admin | User Management |
| Approve or reject an ID verification request | ID Verification |
| Set a self-exclusion for a customer | Responsible Play |
| Review possible linked accounts | Account Flags |
Manage your site and communications
| I want to… | Page |
|---|---|
| Check whether a customer received an email | System Logs |
| Send an email campaign | Marketing Hub |
| Reword an automated email | Email Templates |
| See what events my ad pixels fire | Tracking Pixel Events |
| Track first-time purchasers in Meta ads | Tracking Pixel Events |
| Create a content page | Pages & CMS |
| Put your biggest competitions first | Pages & CMS |
| Show a site-wide announcement banner | Settings |
| Take the site offline temporarily | Settings |
Browse by section
Getting Started
- Getting Started — set up your site and run your first competition, start to finish.
- Dashboard — your at-a-glance view of sales, profit and what needs attention today.
- FAQ & Troubleshooting — quick answers to the questions operators ask most.
Competitions
- Competition Management — create, edit, publish and end competitions; pricing, entry rules, entries and tags.
- Instant Wins — build reusable instant win prize templates and test the reveal games.
- Winner Draws — run fair, verifiable draws: automatic, manual or live on stream.
- Winners — track every winner from draw through prize choice to delivery.
- Winner Gallery — showcase past winners on your public site.
Orders & Money
- Orders & Tickets — find orders, understand payment statuses, refund, and export.
- Wallets & Withdrawals — site credit, cash balances, and approving withdrawal requests.
- Promo Codes — create, schedule and track checkout discount codes.
Players
- User Management — customer accounts, staff roles, and admin invitations.
- Referrals — monitor the referral programme and approve or cancel rewards.
Trust & Compliance
- ID Verification — review identity documents and gate withdrawals or prize claims.
- Account Flags — review possible linked or duplicate accounts, including exclusion circumvention.
- Responsible Play — spending alerts, self-exclusions and customer limits.
- Voluntary Code — opt in to the UK Voluntary Code and work through the self-assessment checklist.
Reports & Insights
- Reports — orders, revenue (profit & loss), customer spend, wallet liability, per-competition sales, basket behaviour and customer growth reports.
- AI Insights — AI-generated performance reports, plus Compy, your AI assistant.
- Website Analytics — visitor, traffic and campaign tracking for your public site.
Content & Media
- Pages & CMS — content pages, the homepage, and your header and footer menus.
- Media Library — upload, organise and reuse images across your site.
Marketing
- Marketing Hub — email campaigns, audience segments, automated flows, push notifications and the sign-up popup.
- Email Templates — reword the automated emails your site sends to customers.
- Meta Product Ads — feed your competitions into Meta Commerce Manager for dynamic ads.
- Tracking Pixel Events — every conversion event your Meta and TikTok pixels fire, ready to forward to your ad agency.
- Discounts — run automatic, time-limited sales across many competitions at once.
- Basket Upsell — the suggestion card and checkout pop-up that grow a basket before payment, and how to push a specific competition.
Admin & Integrations
- Settings — site identity, appearance, checkout, withdrawals, referrals and integrations.
- Webhooks & Push Notifications — send events to Discord, Slack or your own systems, and get admin alerts as push notifications on your phone via Pushover.
- System Logs — email delivery history, suppressions, and the audit trail of admin actions.
- Mobile Companion App — connect your phone to the companion app and manage trusted devices.
Access levels
Every account on your site has one role. Customer is the default for everyone who registers; three staff roles grant access to the admin area:
- Admin — full access to everything, including settings, role changes, admin invitations and logging in as a customer.
- Shop Manager — day-to-day operations: entries, instant wins, wallets, ID verification decisions, winner updates, marketing and media. View-only on competitions, orders and users; no draws, invitations or settings.
- Marketing — pages, media and marketing campaigns. View-only on users and reports.
Controls you don't have permission for are simply hidden, and the most sensitive actions (such as changing a role or viewing bank details) ask for a code from your authenticator app — see step-up authentication. For the full permission matrix, see Roles and permissions.
Stuck?
Head to FAQ & Troubleshooting for quick answers, and check the Troubleshooting section at the bottom of each page above for fixes specific to that area.