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Website Analytics ​

View detailed website analytics powered by Umami.

Website Analytics

Route ​

/admin/website-analytics

Overview ​

Website Analytics displays your Umami analytics dashboard directly within the admin interface, providing insights into visitor behavior, traffic sources, and site performance.

Prerequisites ​

Before using Website Analytics, you must configure Umami:

  1. Create an Umami Analytics account
  2. Set up your website in Umami
  3. Generate a share token
  4. Configure in Settings

See Settings for configuration instructions.

Dashboard Features ​

Umami Dashboard

Visitor Metrics ​

Overview Statistics ​

  • Page Views - Total pages viewed
  • Unique Visitors - Individual users
  • Bounce Rate - Single-page visits
  • Visit Duration - Average time on site
  • Real-time visitor count
  • Historical traffic graphs
  • Peak traffic times
  • Day-over-day comparisons

Traffic Sources ​

Traffic Sources

See where visitors come from:

  • Direct - Direct URL entry or bookmarks
  • Referrals - Links from other websites
  • Social Media - Facebook, Twitter, Instagram, etc.
  • Search Engines - Google, Bing, etc.
  • Campaigns - UTM-tagged marketing campaigns

Page Analytics ​

Page Analytics

Top Pages ​

  • Most viewed pages
  • Page view counts
  • Average time on page
  • Entry and exit pages

Page Performance ​

  • Load times
  • Bounce rates per page
  • Conversion paths
  • User flow

Device Information ​

Device Analytics

Device Types ​

  • Desktop visitors
  • Mobile visitors
  • Tablet visitors
  • Device distribution

Browser & OS ​

  • Browser usage (Chrome, Safari, Firefox, etc.)
  • Operating systems (Windows, macOS, iOS, Android)
  • Browser versions
  • Screen resolutions

Geographic Data ​

Geographic Data

Location Insights ​

  • Countries
  • Regions/States
  • Cities
  • Language preferences

International Traffic ​

  • Primary markets
  • Growth regions
  • Time zone distribution
  • Localization opportunities

Time Filters ​

Analyze data by different time periods:

  • Today - Current day activity
  • Last 7 Days - Weekly trends
  • Last 30 Days - Monthly overview
  • Last 90 Days - Quarterly analysis
  • Custom Range - Specific dates

Real-Time Analytics ​

Real-Time Analytics

Live Visitors ​

  • Current active users
  • Pages being viewed
  • Traffic sources
  • Geographic locations

Real-Time Events ​

  • Page views as they happen
  • User journeys in progress
  • Live conversion tracking

Custom Events ​

Track specific user actions:

  • Button Clicks - CTA performance
  • Competition Views - Prize interest
  • Ticket Additions - Cart behavior
  • Checkout Steps - Funnel analysis

Setting Up Events ​

Events are tracked automatically for:

  • Competition page views
  • Add to cart actions
  • Checkout completions
  • Newsletter signups
  • Account registrations

Campaign Tracking ​

UTM Parameters ​

Track marketing campaigns using UTM parameters:

https://comps.gg/competitions?utm_source=facebook&utm_medium=social&utm_campaign=summer2024

Parameters:

  • utm_source - Traffic source (facebook, google, email)
  • utm_medium - Medium (social, cpc, email)
  • utm_campaign - Campaign name
  • utm_content - Ad variant (optional)
  • utm_term - Keyword (optional)

Campaign Performance ​

View campaign results:

  • Click-through rates
  • Conversion rates
  • Revenue attribution
  • ROI calculations

Goals & Conversions ​

Conversion Tracking ​

Monitor key conversions:

  • Registration - New user signups
  • First Purchase - Initial orders
  • Competition Entry - Participation
  • Repeat Purchase - Retention

Goal Funnels ​

Visualize conversion paths:

  1. Landing page visit
  2. Competition browse
  3. Competition view
  4. Add to cart
  5. Checkout
  6. Purchase complete

Opening in New Tab ​

Click "Open in New Tab" to:

  • View full Umami dashboard
  • Access advanced features
  • Configure additional settings
  • Export detailed reports

Privacy Compliance ​

Umami is privacy-focused:

  • No Cookies - Cookie-free tracking
  • GDPR Compliant - Respects user privacy
  • No Personal Data - Anonymized analytics
  • Self-Hosted Option - Full data control

Tips ​

Optimizing Analytics Usage ​

  • Check real-time data during campaigns
  • Monitor bounce rates on key pages
  • Track conversion funnel drop-offs
  • Identify top-performing content
  • Analyze traffic source quality
  • Monitor mobile vs desktop trends

Data-Driven Decisions ​

Use analytics to:

  • Content Strategy - Create more of what works
  • UX Improvements - Fix high-bounce pages
  • Marketing ROI - Measure campaign effectiveness
  • Competition Timing - Launch when traffic is high
  • Mobile Optimization - Improve mobile experience

Regular Monitoring ​

  • Check analytics daily for trends
  • Review weekly reports
  • Analyze monthly patterns
  • Track quarterly growth
  • Set up custom alerts

Troubleshooting ​

Dashboard Not Loading ​

  1. Verify Umami configuration in Settings
  2. Check share token is valid
  3. Ensure website ID is correct
  4. Verify Umami service is online

Missing Data ​

  1. Confirm tracking script is installed
  2. Check if ad blockers are affecting data
  3. Verify events are configured correctly
  4. Review Umami service status

Additional Resources ​

Integration Notes ​

The analytics dashboard is embedded directly in the admin panel for convenient access. For advanced features and configuration, use the "Open in New Tab" option to access the full Umami dashboard.